How to post process in Lightroom 3 to achieve rich colors like this

Question

I've stumbled upon this video with very deep and rich colors. The skin tones are nice, the blacks on their hair and the spec frame on one of the girls are really deep black. The colors on their shirts are also very vivid.

http://www.youtube.com/watch?v=2wfVfFsGnjI

Is it possible to achieve this effect in Lightroom 3? I've played with the Vibrance slider but I'm unable to produce the same look and feel with my photos.

Here's one of my photos:

http://farm6.static.flickr.com/5169/5341897301_83ae0b7991_o_d.jpg

Asked by duysurfing

Answer

Looks like the black level has been brought up a bit high on that video.

(click image for larger)

Answered by cabbey

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