Thursday, February 23, 2012

Is it okay to submit the same photos to macrostock and microstock?

Question

Is there any problem in submitting the same photo both to macrostock agencies (Alamy, etc.) and microstock (Fotolia, iStock, etc.), assuming I have a non-exclusive agreement in all of them?

Asked by t3mujin

Answer

The obvious difference would be on the value of sales. If you've an exclusive or very high quality image, then you probably want to exploit its value, and sell for a higher price through a specialised agency.

Conversely, if your image lacks exclusivity, (for example, two people in business suits shaking hands), then there would be a lot of competition on microstock already, so the client may not even look further than this.

In real terms, this would mean that you'd be cutting your own margins by posting to the microstock; Instead you may get a better return by targeting your images on a per-image basis.

Answered by Rowland Shaw

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